Nuestro Stories Names Media and Brand Advertising Industry Veteran Alex Hernandez Chief Revenue Officer and Head of Brand Partnerships
— Hernandez brings nearly 20 years of experience to a role that will oversee brand partnerships and non-traditional revenue generation for the Nuestro Stories flagship platform, and its new Nuestro Studios —
MIAMI, FL — May 24, 2023 — (NOTICIAS NEWSWIRE) — Nuestro Stories, the diverse-owned content, influencer, adtech, and production studio devoted to celebrating Latino heritage every day, announced today it has appointed broadcast and digital advertising veteran Alex Hernandez as Chief Revenue Officer / Head of Brand Partnerships and Senior Partner. Hernandez’s hire is timed with Nuestro Stories’ recent launch of Nuestro Studios, its branded entertainment, films, documentaries, and podcasts division, which recently announced production of its first three films, and audio series.
Hernandez was most recently Vice President of Multicultural at iHeartMedia. He comes to Nuestro Stories with more than 20 years of media and brand partnerships experience following senior sales marketing roles across NBCUniversal including Telemundo, Bravo, and E!, in addition to leadership roles at award winning agencies Macias Creative and RockOrange.
“Alex brings a rare triple mix of brand partnership experience, advertiser relationships, and creativity that we’ve patiently sought from a senior partner for this phase of Nuestro Stories,” said Angela Sustaita-Ruiz, Co-Founder and Chairwoman of Nuestro Stories. “His leadership and compelling creative range are especially vital for us as we cater to Nuestro Stories’ core with Latino heritage content but also expand with our Nuestro Studios offering across films, series, podcasts, etc…”
“It is an honor to work on and help build this platform that is dedicated to our culture and heritage,” said Hernandez. “We are a true representation of a thriving diaspora across the country and the impacts we have made. This foundation is what will help our brand partners create deeper and more authentic connections to such an important consumer group.”
Nuestro Stories also recently promoted producer, and senior editor, Efrain Gonzalez to partner and vice president of Nuestro Studios. Gonzalez’ talent can already be seen on many of Nuestro Stories’ premium snackable documentaries.
About Nuestro Stories
The flagship brand of Brilla Media Ventures, Nuestro Stories is the diverse-owned content, influencer, adtech, and production studio devoted to celebrating Latino heritage every day. Nuestro Stories produces snackable videos, stories, and social media content daily focused on Latino origins and histories, and through its Nuestro Studios also creates or co-produces branded and original films, documentaries, series and podcasts. Nuestro Stories is led by Angela Sustaita-Ruiz and Manny Ruiz, creators of Hispanicize and co-founders of the Hispanic social media marketing, and influencer industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.